When True Value Co. senior Vice President and Chief Merchandising Officer Mike Clark announced his retirement, the home improvement giant acted quickly and hired Kenneth Goodgame to take the reins. In doing this, True Value secured itself one of the brightest and most innovative minds in the business.
Kenneth Goodgame earned a bachelor’s degree in marketing from the University of Tennessee and began his career as management for the Home Depot. Under his leadership, the company expanded into Puerto Rico as the first category chain in the country. He achieved many successes during his eight years with the company. Goodgame eventually ascended to the position of Senior Global Product Merchant.
Moving on from his years with Home Depot, Goodgame became President and General Manager of Rubbermaid Cleaning. Within his first year, Goodgame turned the failing consumer cleaning business and made it profitable for the first time in seven years.
He followed his successes with Rubbermaid with tenure at Techtronic Industries North America as the President, Baja Motorsports / President, Direct Tools Factory Outlets. Once again, Goodgame took on a business with considerable financial losses and converted a 2.5 million dollar loss into a 5 million dollar gain while delivering the company its first profitable year. He was also successful with creating a culture of customer service within the company while resolving issues with the Environmental Protection Agency and establishing company compliance procedures.
Ace Hardware tapped Goodgame to be its General Merchandising Manager where he created one hundred and fifty million dollars in revenue while increasing yearly new store openings by three hundred percent. Goodgame established growth and record sales during an economic downturn that left other retailers suffering substantial losses.
Goodgame’s career shows his ability to lead organizations and develop creative business strategies. He is a gifted innovator in finance and can navigate market fluctuations and create growth during economic slowdowns. With his proven record of accomplishment in the areas of brand creation and recognition as well as promotional plans, sales, and creative packaging, the sky is the limit for Kenneth Goodgame.